Proactive IT support and consultancy helped FAGE, manufacturer of Total Greek Yoghurt, to manage stock rotation and deliver fresh dairy products to a demanding distribution network.
FAGE, manufacturer of the award winning Total Greek Yoghurt, is one of the world’s leading dairy companies. The company takes immense pride in the quality and heritage of its flagship product, a traditional Greek yoghurt that’s true to the traditions of Greek cuisine – fresh ingredients and simple preparation. Since its origins in Athens in the 1920s, FAGE has expanded into a truly global business.
Today, with an extensive distribution network of more than 280 supermarket chains and 75,000 retail outlets and a product that stands for freshness; rigorous stock management is a critical aspect of FAGE’s ongoing success. As a manufacturer of truly Greek Yoghurt, all Total Greek Yoghurt products sold outside the Americas are still made in Greece to a traditional recipe. While this means that the traditions and quality of the product are preserved, it presents significant demands for the UK distribution facilities.
FAGE have seen significant changes in their marketplace over the last ten years. As yoghurt products have increased in popularity with consumers, so has the competition from “Greek style” brands. FAGE have expanded their marketing activities, especially with their digital and social media presence, to maintain their position in the market.
An increase in sales and a wider range of products has also put more demands on their distribution operation, where the careful management and rotation of stock is essential to ensure that its growing customer base receives only the freshest products, delivered at precisely the right time. This mission critical environment required a complex and robust ERP and CRM system.