Access to high-quality broadband is a commercial must for small businesses. Broadband is often referred to as the ‘fourth utility’ since it delivers such an important service for all kinds or organisations. Small businesses rely on broadband primarily to increase the speed and efficiency of communication and to be able to respond faster and more easily to customers. Since it is crucial to running a successful business your broadband needs to be looked after. If it fails, your business does.
What can broadband do for me?
Having access to fast and reliable broadband opens up new markets and creates new opportunities for your business. It gives you the chance to develop an online presence and present your image, values and ideas to the newest and widest possible audience.
It allows you to advertise and to sell your products and services in interesting ways and through different channels. You can also engage with customers and suppliers from anywhere in the world, 356 days a year 24/7.
Broadband offers the chance to compete on a more level playing field with other businesses in your industry, regardless of your size. After all, your website is the online face of your company – you can look as big or as small as you need to.
It revolutionises business practices. With broadband small businesses can work in a different way, increasing efficiency, and enhancing their current capabilities. Remote working, collaborating on tasks and using online marketing platforms are all increasingly important elements for running a successful business.
Essentially, it’s what is expected for any modern business. The majority of small businesses in the UK use broadband to run their business. According to a recent FSB survey of over 8,700 small business owners, 65 per cent access broadband through a wired connection. There is a worryingly larger number of businesses that still rely on a dial-up connection, but the majority use either copper, fibre-optic or mobile as their main broadband provision.
Protect your assets
Small businesses should care about their broadband, and they should care about maintaining their infrastructure proactively. Experience shows us that well designed infrastructure with regular proactive maintenance produces 80% fewer support calls. Don’t wait until your broadband fails – there’s too much to lose! Get in touch with help4IT and find out how your business can get the best from its broadband.