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How to Choose the Best Small Business Email Service


Email predates the inception of the Internet. From its humble beginnings functioning only on networked systems to the numerous web-based services that exist today, email has been the principal mode of communication online for businesses. Each day around 144.8 Billion emails are sent, that’s 89Bn for businesses and 55.8Bn for personal users. For a useful infographic to illustrate the popularity of emails click here.

Nowadays it’s possible to access your email from anywhere in the world, provided you have a connection to the Internet. For small businesses this is excellent. It means that you can always stay in touch with colleagues and clients even when on holiday – let’s hope not but sometimes it’s best to nip problems in the bud before they develop into fully formed catastrophes.

Accessing your email from a land far, far away should come as standard, whether you choose a free service that is web-based or whether you opt for a company to host your email server for you. There are many different free services available and even more paid business email services to choose from. So, how can you decide between them? Here are your options:

  • Sign up for a free web mail service (Gmail, iCloud Mail, Outlook/Hotmail). This won’t cost you a penny and offers minimal email storage. Services such as these can also be accessed from any device with a browser and an Internet connection. Backup is not always guaranteed over a certain limit so users need to be careful not to rely solely on the freebies.
  • Set up an email server inside your office to handle emails, storage and backup. This requires investment and is probably best left to the experts – consulting an IT support provider is what you’ll need to do. You will also receive the benefit of IT support if problems occur or if improvements need to be made.
  • Why not combine the two? Often small business email users have more than one email account on more than one platform. It’s a great way to ensure you can stay on top of your emails when in the office (using Outlook) and when travelling (via Gmail). By setting up a forwarding rule on your office email account you can send all emails to a web mail account.

Running a small business means, for the majority of us, sending numerous emails per day and it’s extremely important to get organised when it comes to business email. You may find that free email services will do the basics but as soon as you look towards elements such as backup, privacy, support, security, archive management, and creation of a dedicated email address, a hosted solution starts to seem more appealing. All of these concerns, and others, should figure in to the decision making process. If you find this difficult then why not ask an IT expert or even request a free consultation?

We have found that many small businesses and startups are keen to find an email solution that offers them flexibility, simplicity, security, and affordability. That’s why we have developed a service designed specifically to meet their needs. Business in a Box: Email gives users all of these things. It’s simple to set up, easy to use, accessible from anywhere in the world, and it’s supported round the clock by help4IT experts. With Business in a Box you can get on with running your business while we worry about the IT.

Want to find out what Business in a Box can do for your business? Get in touch today.

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