Achieving customer satisfaction, delivering service excellence and making sales is key to the success of any business, but what happens when the technology underpinning your business goes out of action? Your systems fail, your services fail, and you fail your customers. In today’s world, businesses need a data backup and disaster recovery solution that extends service uptime, protecting your physical and virtual assets no matter what.
Service downtime affects all businesses. In 2012 82% of UK businesses had a website that was used to generate sales, with a value of £164 million. These statistics, taken from the latest ONS report of UK business ICT activity, show that IT services are absolutely crucial to modern businesses.
If your business relies on IT services, like website hosting, you can’t afford for the technology to take a day off. You need maximum uptime to ensure maximum exposure to your customers and sale potential.
Many outages can’t be predicted, just look the recent news about Google’s DoubleClick server crash (Google’s DoubleClick Ad Server Went Down, Costing Publishers Globally ‘$1 Million An Hour’ In Lost Revenue). The costly crash brought much of the web to a standstill as the issue affected website page load times – many big-name brands saw their websites affected.
But, it’s important to remember that outages can be prevented. A sensible way to prepare your business for IT downtime is to hope for the best and plan for the worst. Honestly, it would take hours, days or even weeks to get some some of your IT services running again after a crash, but if you take the right precautions, you can avoid much of this. Being proactive about monitoring your services and putting backup and recovery systems in place will reduce loss and maximise uptime, should disaster strike.
For SMEs, it’s essential to have an effective backup solution that will speed up a recovery of things like servers, other hardware and data loss in the event of a failure. Taking the ‘it’ll never happen to me’ approach puts your business at risk. What SMEs need is a backup and recovery solution to cover against all eventualities. An application such as help4IT’s ‘Virtual Hot Site Disaster Recovery’ will provide the recovery you need to survive an outage or loss of critical data.
Why not get in touch with help4IT to find out how we can get your business rapidly on the road to recovery. Don’t leave it until it’s too late!